Your Franchise Doesn't Need More Leads. It Needs a Better Way to Sell Maintenance.
Maintenance brands live on recurring work—memberships, plans, and routes. But most systems are stuck with:
Result: high lead volume, low plan adoption, and no clean way to enforce the model you sold them on Discovery Day.
One Checkout Engine. Every Location. Same Playbook.
EXPRESS is the automated booking and checkout layer built for maintenance-heavy service brands—HVAC, plumbing, lawn care, cleaning, pet waste, and more.
System-Level Sales Controls
- Define your core maintenance plans and service packages once.
- Lock in brand-safe pricing ranges, add-ons, and promos across the system.
- Turn those rules into the same high-converting checkout flow at every location.
Streamlined Marketing Presence
- Every franchisee gets a modern, mobile-first storefront that matches your brand.
- Campaigns point to consistent, proven landing + checkout experiences, not random location pages.
- Marketing can finally measure real outcomes: plan sign-ups, online bookings, and revenue per visit.
Out-of-the-Box Franchisee Playbook
- New owners don't have to figure out "how to sell" maintenance.
- They get a ready-made online sales funnel: packages, copy, upsells, and follow-ups built in.
- You hand them a turnkey playbook instead of a PDF with "best practices."
What Franchisors Gain with EXPRESS
Higher plan adoption, same traffic
Customers see clear maintenance options and pricing, can subscribe in a few clicks, and commit before they ever call.
More recurring revenue per territory
Standardized plans and online checkout drive more memberships and auto-renewals – boosting royalties without adding headcount.
Consistent brand and offer execution
The promotion you design is the promotion they run. No more rogue coupons, broken landing pages, or off-brand offers.
Real sales data across the system
Track close rates, plan uptake, and online revenue by brand, region, and location – from one place.
From "Contact Us" Pages to a System-Wide Sales Engine
Set Your System Playbook
We work with your franchise team to define:
- Core maintenance plans and tiers
- One-time vs. recurring offers
- Pricing bands and discount rules
- Upsells, add-ons, and cross-sell logic
This becomes your standardized sales playbook inside EXPRESS.
Launch Brand-Safe Storefronts
Each location gets a templated storefront that reflects your brand guidelines.
- Customers can view plans, see pricing, and subscribe directly online.
- Franchisees don't need to design anything – it's ready to go on day one.
Plug In Your Marketing
National and local campaigns point to EXPRESS-powered pages.
- Every click hits a high-intent, consistent checkout, not a generic homepage.
- You can finally see which campaigns drive actual paid plans, not just form fills.
Optimize and Scale
Compare performance across locations and markets.
- Test new offers centrally, then roll out winners system-wide in a few clicks.
- Use the data to refine your FDD story: higher average ticket, higher recurring %, better unit economics.
Perfect Fit for Maintenance-Driven Franchises
If your model depends on recurring visits and predictable routes, EXPRESS is built for you.
HVAC & Mechanical
Seasonal tune-ups, filters, and service agreements.
Plumbing
Protection plans, drain maintenance, and annual inspections.
Lawn & Landscaping
Weekly/bi-weekly service, fertilization, seasonal clean-ups.
Cleaning & Specialty Services
Weekly home cleaning, route-based pet waste, dryer vent cleaning, and more.
Instead of each owner reinventing the offer, EXPRESS gives you one proven structure to roll out everywhere.
Give Franchisees a Head Start, Not a Headache
For Franchisors
- Lock in pricing, plans, and promotions at the system level
- Ensure every website and checkout looks and sells on brand
- Launch new locations with a ready-to-run storefront on day one
- See unit-level and system-wide sales performance in real time
For Franchisees
- No guesswork on "what to sell"—the plans and packages are prebuilt.
- A website that comes with a real sales engine, not just a logo and phone number.
- Simple onboarding: add local details, connect their calendar/payments, and start selling.
- Confidence that their marketing dollars send customers to a page built to convert
Trusted by franchise brands nationwide
SERV vs Contractor Commerce
| Feature | SERV | Contractor Commerce |
|---|---|---|
| Branded sales storefront | Native | Native |
| Subscription billing & rebook flows | Yes | Limited |
| Attribution + analytics | Built-in | Limited |
| Async video estimates | Pro only | Not offered |
| Zapier / API / webhook support | Pro only | Not available |
| Recurring revenue features | Full | Full |
| Price (Base Tier) | $199/month | $500/month |
Franchise Pricing Programs
Whether you're testing the waters or ready to roll out system-wide, we have a program designed for your franchise.
System Wide Technology Programs
per franchisee location
- Short-term paid pilot to prove the model
- Volume-based rewards as your system grows
- System-level controls for pricing, plans, and promotions
Perfect for franchisors who want to test and validate before system-wide rollout.
Approved Vendor Programs
per franchisee location
- No pilot required—leverage SERV's proven track record
- Franchisor designs the program with SERV's support
- Full white-label customization and co-marketing opportunities
Ideal for established franchise systems ready to make SERV a core part of their offering.
Why SERV Specializes in Franchise Brands
Differentiates Your Brand
A branded sales experience that sets your franchise apart from competitors
Automation That Scales
Subscription billing, rebooking, and customer nurture built into every location
Vision & Thought Partners
We don't just build software—we help you refine your go-to-market strategy
Continuous Optimization
System-wide analytics and insights to improve performance across all units
Ready to Make Maintenance Plans the Core of Your System — Not an Afterthought?
If customers can't see what the plan is, what it costs, and how to start in a few clicks, they'll move on. EXPRESS fixes that at the system level – so every new franchisee starts with a proven way to sell maintenance from day one.